Although it’s been a little over a year since the final episode aired, Mad Men has left a lasting impression not only on the women who swoon for Don Draper (brilliantly played by Jon Hamm) but also on sales and marketing professionals alike. After all, Draper, a superstar creative director, seems to have the secret sauce of business running through his veins.

On a personal note, I just recently binge watched Mad Men and often find myself in the middle of a work day asking “What would Don Draper do?” And while I wouldn’t take relationship advice from Draper, (the guy’s a train wreck in the love department) the fictional Ad man and honorary marketing god, has plenty to say, and when he talks, we all listen.

Here are four brilliant Mad Men quotes and how they translate to today’s world of real estate sales and marketing. Even if you’ve never seen the show, you’ll still enjoy the wit and wisdom that is Mad Men.

“Success comes from standing out, not fitting in.” – Don Draper

This is the quote that inspired me to write this article. When I first heard it, I immediately hit “pause” and scribbled it on the


When you plan to sell your condo, you need to stage it properly in front of the buyers to get the best price for your property. Listed below are some ideas to help you stage your Condos for Sale Irvine.

1. Disengage Yourself from Your Condo

When people visit your condominium, they want to imagine themselves living there. So, all your personal stuff needs to be packed away. Few things are listed here to give you an idea:

1) Family photos
2) Mementos
3) Apply neutral colors and accessories
4) Pack away the personal souvenirs
5) All the extra clothes need to be packed away as well. (It will also make your closets look spacious.)

2. Excellent Entrance

Call it a cliché but first impression is the last impression. Focus on the entrance of your condo. If a coat of paint is needed, apply it. Listed below are some tips to help you make the entrance look spacious and welcoming:

1)      Clear up the foyer.
2)      Key holders and coat racks need to be put away.
3)      Adding a small bench and vase with fresh flowers will lift anyone’s mood

3. Understand the Buyers

Many small gestures and acts from your side can make all the



1. Sugsest a trial period

Many landlords have a “No Pet” policy for their rental. If a prospective tenant is a good fit, then the landlord might consider a trial period for the furry tenant. 

Also, it’s not a bad idea to have a tenant interview for a pet, even if they are allowed at the unit. The behavior during the meeting can be a good indicator of how they’ll behave as an occupant.


Treat the pet policy like any other rental document: know the rules and the consequences. This goes for both landlords and tenants. Here are some questions to think about:

  1. Are there limits to the number of pets?
  2. Are there breed restrictions?
  3. Should the landlord be notified when a new pet is at the property?
  4. What are the tenants cleaning responsibilities?
  5. Should a pet be spayed/neutered? 


One of the concerns about having animals in a rental unit is that the things they leave behind can impact the ability to rent that unit out again. Animal odors can linger and are unappealing to potential prospects. Dander can eliminate new renters who have pet allergies. Take a look at this article for some great tips on


The paramount is a young as well as elegant real estate company with an objective to make industry milestones. We are also committed to works with the commercial as well as residential projects. Strongly committed to excellence, we are also combined with the top world renowned architects for quality control as well as project management that has aided us in developing several of the most stay along with modern buildings of the times. We are also committed to developing up the business, holding in the view as well as the betterment of the society. All our projects are existing as well as under construction reflect class, style as well as convenient. The paramount group is very hugely about making a difference but it is not compromising on quality.  Most of the homebuyers are searching the best home, and then simply to choose the paramount emotions is the better choice for you.


As a high-quality conscious organization, we powerfully trust which quality is not a responsibility of an individual person. At our Paramount Emotions quality of the project is not cooperated at any cost or at any level if it is in consider to a material,


If it is financially possible, you should opt to purchase an apartment instead of renting one in New York. It is more profitable to purchase an apartment if you plan to stay there for at least 5 years. If you obtain a mortgage to buy the apartment, the mortgage payment will be fixed unlike the rental which can sometimes increase. The interest rates of your mortgage may also be qualified for tax deductions. Besides, the value of the apartment can increase over time and you can sell it at a higher price to make some profits.

There are a few types of NYC apartments for sale. The co-operative apartment is the most common type of apartment in New York. Owning a unit in the co-op apartment is like buying a share because the apartment building is owned by a cooperation. You will have to pay a monthly maintenance fee that goes into paying the salaries of the staff who work there, the building’s mortgage and etc. Each co-op building has different rules and you should consider the rules if you decide to purchase a unit.

Condominium is different than co-op and owning a unit is like owning a house.


The end of summer may be near, but wild fire season is still in full swing. With fires having affected thousands of acres and many homes across the state, including north of the San Francisco Bay area, I thought now would be an ideal time to share some important information and resources with you. There arehelpful measures to take with your home when it comes to the fight against wildfires, but if the worst does happen, there is also help on hand.

For wild fire education and prevention help, our counties offer some of the best hands on tools. Santa Clara County has a convenient homeowner’s checklist, an indispensable guide for preparing your property to withstand a wild fire, and great fire safety videos. Santa Clara County is also a part of the Firewiseprogram, a federal fire safety and prevention resource which helps communities work together and prevent losses. 

 San Mateo County also has community resources available when it comes to wild fire safety and prevention. Their Fire Safe website includes not only a home owners’ checklist, but also guides on fire safe landscaping and creating what is known as a defendable space around your property.


Selling your home can definitely be a long and sometimes agonising process. You want to be sure that your home goes for a fair price, but sometimes you can become exhausted with people who don’t seem serious about buying. There are many reasons why property auctions can actually be an excellent way to sell your home. The idea that these auctions are outdated is false and misleading. Property auctions have actually become a very useful and beneficial way to sell your home.

Auctions Encourage Serious Buyers

You may find yourself searching the web for things like “sell my house fast” or “how to sell a home quickly.” It becomes a rather frustrating process when it can seem like you are only dealing with people who aren’t serious about buying. You can become tired of getting laughable bids on your home and people constantly wasting your time and energy. Selling a home is not an easy process, but the great thing about an auction is that it encourages serious buyers. When someone shows up to the auction he or she has had to do his or herresearch and even register to bid. It isn’t something that people


Real estate investments can be a great way to make some BIG money but they can also be a fast way to lose your shirt. There are many things to consider if you are an investor including potential cash flow, monthly payments, resale value and property taxes. When determining what your next investment will be, consider these dangers to avoid.

Here are the 5 worst real estate investments you can make:

1. ZERO Rental Income Properties. These could be land or second homes that you purchase in the hope that they will increase in value over time. But remember that with these types of real estate investments even if the property does go up in value, you’re going to have to account for all the money that you could have earned if your money had been invested in a stock, bond, or a property that generated income.

2. Tenant-in-Common (TIC) Investments. These can be a very risky transaction because you do not own the piece of real estate yourself and instead pool your assets with other people. TICs do offer the advantage of being able to diversify your portfolio but can also rack up all types of fees associated with


Home maintenance is one of those activities that can be done well in hundreds of different ways. Even better, if you have a generous budget for all the features you would like to change within the home, the entire effort will result in a beautifully furnished place. However, the problem is that only a small number of people can actually afford such a large budget for their home-redesigning needs. The rest of us have to be creative and imaginative if we want to give our homes an exquisite look. Since the appearance of your home is directly related to quality of life, regular changes are a must. Here are half a dozen ways your home can blossom on a budget.


Affordable bedroom tweaks


Lack of sleep is one of the most frequent causes of impaired work productivity. If you have trouble sleeping, it is time to change something in your bedroom. For starters, replace or redo the bed headboard. Wooden headboards can be quite uncomfortable, even if you have a comfortable pillow. Choose a soft material for the upholstery, since it will affect your sleep. For instance,


“These handy tables are mostly for storage, but they also provide a decorative function by anchoring the look of your bed,” said Houzz. “Because of its double-duty purpose, your bedside table needs to be both functional and aesthetically pleasing, and therefore should include several shelves and drawers that match the traditional style and finish of the rest of your furniture.

Confused about what to buy? Get some ideas and inspiration here.

Go modern

The Saarinen Tulip-inspired side table brings a modern touch to any space and plays nicely off of the eclectic bedding and accessories.

Classic inspiration

If your style is traditional and you’re looking for a sturdy, storage-heavy, classic piece, you can’t go wrong with thisRichmond Classic nightstand.


Make it worldly

The area beside your bed is the perfect opportunity to show off your travels—or at least pretend to be more exotic than you are.

Do double duty

“The desk-as-nightstand setup, seen here in a bedroom from Lonny, is a great way to make furniture do double duty in small apartments,” said Apartment Therapy.

The statement piece

“Thanks to the intricate metal detailing, this nightstand makes


Is a liquidated damages clause a good thing to have in a real estate contract? If so, for whom is it good? The buyer? The seller? Both? Like so many questions in real estate, and life in general, the first answer to such questions is, “It depends.” Before we get into that, though, a word about what a liquidated damages clause is.


A liquidated damages clause sets in advance — at the time of contract formation — what the monetary value of damages shall be in the event of contract breach by one of the parties. Often, a liquidated damages clause (actually, a paragraph or section) will include a recitation that the parties are agreeing ahead of time, because it would likely be difficult to determine the actual damages should a breach occur. But such a statement is not necessary.

A liquidated damages clause could be directed toward both parties. For example, “If either of us fails to perform, he will owe the other $10,000.” But it need not do so. Commonly, a liquidated damages clause will be directed towards only one. E.G., “If the commercial landlord doesn’t deliver the property within fifteen


When the temperatures spike, most families crank up the air conditioning to keep their homes cool. While blasting the AC is often viewed as the first step in cooling a home, there are a number of other ways to keep your home comfortable in the summer.

#1 Open Windows at Night

If you live in a region of the country where nighttime temperatures tend to dip into the lower 70s and upper 60s, open your windows at night and turn off the AC. Once the sun is down, that cool air can flow into your home overnight and help maintain a cooler starting point for the next day. Turning on any fans you have around the house will help circulate that cool air.


#2 Leave Interior Doors Open

During the winter months, it’s a good idea to close doors to unused rooms to avoid wasting money heating those spaces. But closed-off rooms can become heat blankets in the summer if you don’t open them up and allow for even airflow throughout your home. To help keep the house cooler, open your interior doors.

#3 Close Blinds During the Day


Many people complain about small kitchens but tiny spaces aren’t always to be dreaded. If you’re selling your home and your kitchen is, well, compact, know that you can find ways to achieve big appeal with a little creativity.


  • Bring in the light.Sometimes small kitchens can be dark, making them feel even smaller. But if you remove the curtains from any windows in your small kitchen, it’ll let light in and open up the area. Instead of curtains, you can use small blinds that are recessed inside the frame of the window. These are easy to clean and still provide some privacy even when the blinds are open.
  • De-Clutter the counter tops and the walls.Most people have a tendency to let kitchen clutter build up on the counter tops and walls. Removing items from the counters, kitchen table, and even off the walls will make the space feel bigger. Yes, I know these items on the counters are useful but when you’re selling your home, a little inconvenience may help you receive a higher offer and you’ll probably agree, that’s worth it! Take the appliances and either store them in the kitchen cabinets


Once your credit scores are reviewed by your mortgage lender, you’ll receive a computer-generated report of the findings in the mail, but it won’t have a copy of your entire credit report. It may include key factors that adversely affected your scores. Some examples might include:

  1. Too many inquiries in the last 12 months
  2. Time since most recent account opening is too short
  3. Proportion of loan balances to loan amounts is too high
  4. Too many accounts with balances
  5. Amount owed on revolving accounts is too high

What if you’re declined for the loan, or your lender wants to charge higher interest than you were expecting? Is there anything you can do?

Yes, talk to your lender and ask for help repairing or correcting your scores. For example, you may have innocently done something that resulted in a negative score, such as closing a line of credit. Or, you may not have realized that a late payment would bring your score down as much as it has. The lender will tell you exactly what you need to do.

Under federal law, you have the right to obtain a free copy of your credit report from each of the national


Outfit your listings for luxury with smart-home additions like asmart thermostat . The Nest programs itself based on your preferences and can adjust whenever you leave to conserve energy. Your clients can control the system right from their smartphones. Owners can warm up the living room before an evening entertaining clients, talk about how they can jet set to their vacation home and simply check-in on their property as needed. The idea behind a smart thermostat is really about controlling the overall climate of the home as opposed to an exact temperature.

Enhance your Home Surveillance

Home security systems have always dabbled in the high-tech world of smart automation. In the past, most alarms simply triggered an annoying sound and contacted the police at signs of danger.

Today, home security cameras keep an eye on the inside and outside of the home with wireless cameras. A wireless camera system can be mounted to the wall or ceiling and monitored remotely. Home buyers are sure to be wowed by its sleek and discreet design. Some home security companies, like Lorex Technology, even offer subscription-free monitoring options, yet another attractive feature for potential buyers.

New owners